- Have a product with a genuine “hook” – It must be something that is easy to differentiate and solves a problem for the consumer.
- Have a marketing plan that is scalable – Customer acquisition costs are key.
- Know your numbers – Create a solid business plan and be very close to it.
You know, I think Danh has this ferocious curiosity about fabrics and garment construction – he’s a very gifted designer with an inventor’s mind. He does have a background in fashion – he grew up working in his family’s small tailor shop in Vietnam where he started making his own clothes by the time he turned 10.
In 1994, his family immigrated to California. His family wanted him to become a doctor or lawyer, telling him “fashion is a poor business.” Danh followed his heart. He took fashion classes at a local community college and landed a job at Mattel – designing clothes for Barbie. When he had saved enough money, he left Mattel and enrolled in his dream school, Otis College of Art and Design where he got his B.A. in fashion. Danh’s talent and mentorships later got him recruited by 7 for All Mankind, Hause of Howe (Union Bay), and finally Affliction Clothing where he was Head Designer for 10 years before starting Buttercloth. I really believe that Danh is proof that dreams really do come true.
90% of my thoughts are around Bad Birdie and growing the company. It’s not really something you can turn off.
I define success as Bad Birdie being able to help contribute to the golf culture shifting towards being more inclusive and fun for anyone who wants to play.
The opportunity to continually be challenged like that is ultimately what motivates me. I’m addicted to pushing things forward to grow myself and the business.